To help identify learning opportunities and facilitate communication between kinesiologists and CKO, we launched a series of Practice Standard and Guideline surveys in March 2024. The fourth survey was about the Practice Standard – Advertising. This survey was published in the June issue of @ CKO, the College’s official e-newsletter.

We are pleased to provide a report on the survey results. Some of the highlights:

91% of kinesiologists who completed the survey correctly responded that appropriate advertising can:

64% of kinesiologists who responded also correctly agreed that appropriate advertising can:

The majority (>82%) of kinesiologists who responded correctly identified that the following are not part of appropriate advertising as described in the College’s Standard and Guideline (see pgs. 2-3 of the Practice Guideline for more details):

45% responded that kinesiologists can “Never” send advertising directly by email.

Kinesiologists with questions regarding email or similar communication with patients/clients, the public and other professionals can reach out to the College for advice regarding the Practice Standard and can also consult with individuals who have legal or advertising/marketing expertise.

Kinesiologists considering how to provide information about fees or prices in advertising may find some helpful information on pg. 2 of the Practice Guideline, and can reach out to the College as required.

We’d like to thank everyone who took the time to respond, and we look forward to your continued engagement with this survey series!

Questions and/or feedback about the survey, and Practice Standards and Guidelines?

Email: professionalpractice@coko.ca.