Are you looking to raise visibility of your practice? CKO’s Practice Standard – Advertising outlines the definition, intent and objectives of advertising, as well as the detailed requirements you must follow when advertising your practice. To help you better understand and follow the Practice Standard, CKO developed Practice Guideline – Advertising to provide more context, information and examples, including some details regarding:

If you’re unsure whether your advertising meets the Practice Standard – Advertising and the associated Practice Guideline or need clarification, you are welcome to contact CKO for advice.

Questions? Email Brian Fehst, Manager, Professional Practice, at